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Privacy

Privacy Policy

Introduction

With the following privacy policy, we would like to inform you about the types of personal data (hereinafter also referred to as “data”) that we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, mobile, as well as within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offer”).

The terms used are not gender-specific.

As of: 11.02.2025

Please state the date of the privacy policy.

Controller

Christoph Brandl GmbH
Radlbrunn 40a
3710 Ziersdorf
Austria

E-mail address: info@weinhof-brandl.at

Phone: +436643785303

Imprint:

Contact details for data protection officer

Christoph Brandl
Radlbrunn 40a
3710 Ziersdorf
Austria

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

Inventory data (e.g. names, addresses).
Content data (e.g. text input, photographs, videos).
Contact data (e.g. e-mail, telephone numbers).
Meta/communication data (e.g. device information, IP addresses).
Usage data (e.g. websites visited, interest in content, access times).
Location data (information on the geographical position of a device or person).
Contract data (e.g. subject matter of the contract, duration, customer category).
Payment data (e.g. bank details, invoices, payment history).

Categories of data subjects

Business and contractual partners.
Interested parties.
Communication partners.
Customers.
Users (e.g. website visitors, users of online services).

Purposes of processing

Assessment of creditworthiness.
Provision of our online services and user-friendliness.
Visitor action evaluation.
Office and organizational procedures.
Cross-device tracking (cross-device processing of user data for marketing purposes).
Direct marketing (e.g. by email or post).
Interest-based and behavioral marketing.
Contact requests and communication.
Conversion tracking (measurement of the effectiveness of marketing measures).
Profiling (creation of user profiles).
Remarketing.
Reach measurement (e.g. access statistics, recognition of returning visitors).
Security measures.
Tracking (e.g. interest/behavior-based profiling, use of cookies).
Provision of contractual services and customer service.
Managing and responding to inquiries.
Target group formation (determination of target groups relevant for marketing purposes or other output of content).

Automated decisions in individual cases

Credit information (decision based on a credit check).

Relevant legal bases

In the following, we will inform you of the legal basis of the General Data Protection Regulation (GDPR) on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence and domicile. Furthermore, should more specific legal bases apply in individual cases, we will inform you of these in the data protection declaration.

Consent (Art. 6 (1) (a) GDPR) – The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
Performance of a contract and pre-contractual requests (Art. 6 (1) (b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR) – Processing is necessary to fulfill a legal obligation to which the controller is subject.
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR) – Processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject requiring the protection of personal data prevail.

Security measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as the access, input, disclosure, safeguarding of availability and its separation. Furthermore, we have set up procedures to ensure that the rights of data subjects are exercised, that data is deleted and that we respond to data being compromised. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes, in accordance with the principle of data protection, through technology design and data protection-friendly default settings.

SSL encryption (https): We use SSL encryption to protect the data you transmit via our online services. You can recognize encrypted connections by the prefix https:// in the address line of your browser.

Note: Remove the reference to the encryption if your offer is not encrypted. However, delivery of the website via https is to be considered mandatory.

Transfer and disclosure of personal data

In the course of our processing of personal data, it may be necessary to transfer the data to other departments, companies, legally independent organizational units or persons, or to disclose it to them. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

Data processing in third countries

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.

Subject to express consent or contractually or legally required transmission, we process or allow the data to be processed only in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, if certifications or binding internal data protection regulations are in place (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

As part of the so-called “Data Privacy Framework” (DPF), the EU Commission has also recognized the level of data protection for certain companies from the USA as secure within the framework of the adequacy decision of 10.07.2023. The list of certified companies and further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/. We will inform you in the data protection notice which of our service providers are certified under the Data Privacy Framework.

Use of cookies

Cookies are small text files or other storage notes that store information on end devices and read information from end devices. For example, to store the login status in a user account, the contents of a shopping cart in an e-shop, the contents accessed or the functions used in an online offer. Furthermore, cookies can be used for different purposes, e.g. for the purposes of functionality, security and convenience of online offers as well as for the creation of analyses of visitor flows.

Notes on consent: We use cookies in accordance with legal requirements. Therefore, we obtain prior consent from users, except where this is not required by law. In particular, consent is not required if the storage and reading of information, including cookies, is absolutely necessary to provide users with a telemedia service (i.e. our online service) that they have expressly requested. The revocable consent is clearly communicated to the users and contains the information on the respective cookie use.

Notes on the legal basis under data protection law: The legal basis under data protection law on which we process users’ personal data using cookies depends on whether we ask users for their consent. If users consent, the legal basis for processing your data is the declared consent. Otherwise, the data processed using cookies is processed on the basis of our legitimate interests (e.g. in the commercial operation of our online services and improving their usability) or, if this is done in the course of fulfilling our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We explain the purposes for which we process cookies in the course of this data protection declaration or as part of our consent and processing procedures.

Storage duration: With regard to the storage duration, the following types of cookies are distinguished:

Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online service and closed their end device (e.g. browser or mobile application).
Permanent cookies: Permanent cookies remain stored even after the end device has been closed. This means, for example, that the login status can be stored or preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected with the help of cookies can be used to measure reach. If we do not provide users with explicit information about the type and duration of storage of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke consent you have given or to object to the processing of your data using cookie technologies (collectively referred to as “opt-out”). You can initially declare your objection by means of your browser settings, e.g. by disabling the use of cookies (although this may also limit the functionality of our online services). An objection to the use of cookies for online marketing purposes can also be declared for a large number of services, especially in the case of tracking, via the websites https://www.youronlinechoices.com/. You can also find further information on how to opt out in the information on the service providers and cookies used.

Processing cookie data on the basis of consent: We use a cookie consent management procedure in which users’ consent to the use of cookies and the processing and providers mentioned in the cookie consent management procedure can be obtained and managed and withdrawn by users. The declaration of consent is stored so that the request does not have to be repeated and so that the consent can be proven in accordance with the legal obligation. The storage can be done on the server side and/or in a cookie (so-called opt-in cookie, or using comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information from the providers of cookie management services, the following information applies: The duration of the storage of consent can be up to two years. In this case, a pseudonymous user identifier is created and stored with the time of consent, information on the scope of consent (e.g. which categories of cookies and/or service providers) and the browser, system and end device used.

Cookie settings/opt-out:

If you use a cookie consent banner (which is recommended), you can enter the option to access it here (e.g. a link or a so-called [shortcode] that is automatically converted into a button/link by your software).

Notes on the processing of cookie data based on consent: You should only leave this option (and otherwise delete it) if you obtain a “real” opt-in, i.e., consent from the user to the use of cookies (e.g., with so-called “cookie consent/opt-in banners” or as part of a registration process).

Since, according to the ECJ, a cookie opt-in is generally necessary when using marketing tools that are frequently used in e-commerce (e.g. Google Analytics or Facebook pixels), this option is preselected.

This means that you should not use cookies (or use third-party services within your websites that themselves use cookies) before users have given their consent. At most, it is permissible to use necessary cookies that users expect, such as a shopping cart function in an online store or local reach measurement with the Matomo tool.

Commercial and business services

We process data from our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) in the context of contractual and comparable legal relationships as well as related measures and in the context of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries.

We process this data in order to fulfil our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information and our business organization. We only disclose the data of the contractual partners to third parties within the scope of the applicable law to the extent that this is necessary for the aforementioned purposes or to fulfil legal obligations or with the consent of the persons concerned (e.g. to involved telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.

We will inform the contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by means of special labeling (e.g. colors) or symbols (e.g. asterisks or similar), or in person.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e., in principle after the expiry of 4 years, unless the data is stored in a customer account, e.g., as long as it must be kept for legal archiving reasons (e.g., for tax purposes, generally 10 years). If a period does not explicitly begin on a specific date and if it is at least one year long, it automatically begins at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the period is the point in time at which the termination or other ending of the legal relationship takes effect. We delete data that has been disclosed to us by the contractual partner in the context of an order in accordance with the specifications of the order, generally after the end of the order.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Customer account: Contractual partners can create an account within our online offering (e.g. customer or user account, in short “customer account”). If it is necessary to register for a customer account, contractual partners will be notified of this as well as the information required for registration. The customer accounts are not public and cannot be indexed by search engines. During registration and subsequent logins and use of the customer account, we store the customer’s IP addresses along with the access times in order to be able to prove registration and prevent any misuse of the customer account.

If customers have terminated their customer account, the data relating to the customer account will be deleted, unless storage is required for legal reasons. It is the responsibility of the customers to save their data when they terminate their customer account.

Economic analysis and market research: For business reasons and to identify market trends, the wishes of contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., whereby the group of persons concerned may include contractual partners, interested parties, customers, visitors and users of our online services.

The analyses are carried out for the purpose of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). In doing so, we may take into account the profiles of registered users, if available, including their details, e.g. on services used. The analyses are for our internal use only and are not disclosed externally, unless they are anonymous analyses with summarized, i.e. anonymized, values. Furthermore, we respect the privacy of users and process the data for analysis purposes using pseudonyms wherever possible and, if feasible, anonymously (e.g. as summarized data).

Shop and e-commerce: We process our customers’ data in order to enable them to select, purchase or order the selected products, goods and related services, as well as to pay for and deliver them. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such in the context of the order or comparable purchase process and includes the information required for delivery or provision and billing, as well as contact information in order to be able to hold any necessary consultations.

Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Data subjects: prospects, business and contractual partners, customers.
Purposes of processing: Provision of contractual services and customer support, contact requests and communication, office and organizational procedures, managing and responding to inquiries, security measures, conversion tracking, interest-based and behavioral marketing, profiling (creating user profiles).
Legal basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Compliance with a legal obligation (Article 6 (1) (c) GDPR), Legitimate interests (Article 6 (1) (f) GDPR).

Note: Please remove the passage about the customer account or analysis of customer data if you do not offer a customer account or do not analyze your customers’ data as described.

Payment service providers

As part of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and, to this end, use other payment service providers in addition to banks and credit institutions (collectively “payment service providers”).

The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account or credit card numbers, passwords, TANs and checksums, as well as contract, total and recipient-related information. This information is required to carry out the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit reference agencies. The purpose of this transmission is to verify identity and creditworthiness. In this regard, we refer you to the terms and conditions and the data protection notices of the payment service providers.

The payment transactions are subject to the terms and conditions and the data protection notices of the respective payment service providers, which can be accessed within the respective websites or transaction applications. We also refer to these for the purpose of further information and assertion of rights of revocation, information and other data subject rights.

Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. contract object, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Data subjects: Customers, prospective customers.
Purposes of processing: Provision of contractual services and customer support.
Legal basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).

Services and service providers:

PayPal: payment services and solutions (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Website: https://www.paypal.com/de; Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Otherwise, please adjust the list of services and providers as required.

Credit check

If we provide services in advance or take comparable economic risks (e.g. when ordering on account), we reserve the right to obtain identity and credit information from specialized service providers (credit reference agencies) to assess the credit risk based on mathematical and statistical methods in order to safeguard legitimate interests.

We process the information obtained from the credit reference agencies about the statistical probability of a payment default as part of an appropriate discretionary decision on the establishment, execution and termination of the contractual relationship. We reserve the right to refuse payment on account or any other advance payment in the event of a negative credit check.

The decision as to whether we will provide advance performance will be made solely on the basis of an automated decision in the individual case, which our software will carry out based on the information provided by the credit agency, in accordance with Art. 22 GDPR.

If we obtain the express consent of contractual partners, the legal basis for the credit check and the transmission of the customer’s data to the credit reference agencies is the consent. If consent is not obtained, the credit check is carried out on the basis of our legitimate interests in the reliability of our payment claims.

Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category).
Data subjects: Customers, prospective customers.
Purposes of processing: Assessment of creditworthiness.
Legal basis: Consent (Art. 6 sec. 1 p. 1 lit. a. GDPR), Legitimate interests (Art. 6 sec. 1 p. 1 lit. f. GDPR).
Automated individual decision-making: Credit report (decision based on a credit check).

Services and service providers used:

Verband der Vereine Creditreform e.V.: credit reporting agency; service provider: Verband der Vereine Creditreform e.V., Hellersbergstraße 12, D-41460 Neuss, Germany; website: https://www.creditreform.de/; Privacy Policy: https://www.creditreform.de/datenschutz.

Note: Remove the credit check passage if you do not perform a credit check. Check and modify the list of service providers if necessary. Checking a customer’s creditworthiness is permissible if there is a risk of non-payment, i.e. if the goods are delivered without payment having been received (i.e. if the customer chooses to purchase on account). On the other hand, there is no risk of non-payment if the customer chooses the prepayment option or pays via a third-party provider such as PayPal.

It should also be noted that obtaining an automatic credit check constitutes an “automated decision in an individual case” in accordance with Art. 22 GDPR, i.e. a legal decision without human intervention. This is permissible if the customer has given their consent or if the decision is necessary for the conclusion of the contract. Whether the decision is necessary has not yet been conclusively clarified, but it is often assumed to be the case, including by the author of this template.

However, if you want to exclude any risk, you should obtain consent. Consent is also necessary if the credit check is already used to decide whether the “invoice” option should be displayed at all. This is because it is possible that the customer would have opted for prepayment or PayPal anyway and the credit check would not have been necessary. Such consent could be worded as follows, for example:

ð I agree that a credit check may be carried out to decide in an automated procedure (Art. 22 GDPR) whether the option to purchase on account is offered. Further information on the credit check, the credit reference agencies used and the procedure, as well as the possibilities for objection, can be found in our [Link] privacy policy [/ Link].

Provision of online services and web hosting

In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed in the context of providing the hosting service may include all information concerning the users of our online services that is collected in the course of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the content of online services to browsers, and all entries made within our online services or from websites.

Email delivery and hosting: The web hosting services we use also include the sending, receiving and storage of emails. For these purposes, the addresses of the recipients and senders, as well as further information regarding the sending of e-mails (e.g. the providers involved) and the contents of the respective e-mails, are processed. The aforementioned data may also be processed for the purpose of detecting SPAM. Please note that e-mails are generally not sent in encrypted form over the internet. As a rule, e-mails are encrypted in transit, but not (unless a so-called end-to-end encryption method is used) on the servers from which they are sent and received. We therefore cannot assume any responsibility for the transmission of e-mails between the sender and their receipt on our server.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data each time the server is accessed (so-called server log files). The server log files may include the address and name of the accessed web pages and files, the date and time of access, the amount of data transferred, a notification of successful access, the browser type and version, the user’s operating system, the referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and to ensure the utilization of the servers and their stability.

Processed data types: Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
Data subjects: Users (e.g. website visitors, users of online services).
Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Note: If you have not already done so, please ask your respective web host for a so-called “data processing contract” (or “data processing agreement”). This is required by law because the host collects personal data of website visitors for you.

Contacting us

When you contact us (e.g. using the contact form, by email, phone or via social media), the information provided by the inquirer is processed to the extent necessary to respond to the contact request and any requested action.

In the context of contractual or pre-contractual relationships, contact requests are answered in order to fulfil our contractual obligations or to answer (pre-)contractual enquiries and, in all other respects, on the basis of our legitimate interest in answering the enquiries.

Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Data subjects: Communication partners, interested parties.
Purposes of processing: Contact requests and communication, administration and answering of requests.
Legal basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).

Used services and service providers:

Contact form: When users contact us via our contact form, email or other communication channels, we process the data provided to us in this context in order to process the request. For this purpose, we process personal data in the context of pre-contractual and contractual business relationships to the extent necessary for their fulfillment and, in addition, on the basis of our legitimate interests and the interests of the communication partners in responding to their concerns and our legal obligations to retain data.
Help Scout: Management of contact requests and communication; Service provider: Help Scout Inc., 131 Tremont St, Boston, MA 02111-1338, USA; Website: https://www.helpscout.net; Privacy Policy: https://www.helpscout.net/company/legal/privacy/; Basis for third-country transmission: standard contractual clauses (https://www.helpscout.com/company/legal/dpa/); data processing agreement: https://www.helpscout.com/company/legal/dpa/.

Note: If third-party CRM systems are used, their providers should be named. Please adjust this information or remove the specified service provider. Furthermore, data processing agreements (or “Data Processing Agreements”) must be concluded with the providers. If the providers process user data in a third country, special guarantees must be in place (e.g. standard contractual clauses).

Newsletter and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter “newsletters”) only with the consent of the recipients or a legal permission. Insofar as the contents of a newsletter are specifically described in the context of registration, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us.

To subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name so that we can address you personally in the newsletter, or to provide further information if this is necessary for the purposes of the newsletter.

Double opt-in procedure: Registration for our newsletter is done in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with someone else’s e-mail address. Newsletter subscriptions are logged in order to be able to verify that the registration process meets legal requirements. This includes storing the login and confirmation times as well as the IP address. Likewise, changes to your data stored by the delivery service provider are logged.

Deletion and restriction of processing: We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that at the same time the former existence of a consent is confirmed. In the event of obligations to permanently observe objections, we reserve the right to store the e-mail address in a block list (so-called “blacklist”) for this purpose alone.

The registration process is logged on the basis of our legitimate interests for the purpose of proving that it has been carried out properly. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

Notes on legal bases: The newsletter is sent on the basis of the consent of the recipient or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of advertising to existing customers. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests in order to prove that it was carried out in accordance with the law.

Contents: Information about us, our services, promotions and offers.

Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
Data subjects: Communication partners.
Purposes of processing: Direct marketing (e.g. by email or post).
Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Opt-out: You can cancel our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably email.

Services and service providers used:

Measurement of opening and click rates: The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server or that of its server, if we use a mailing service provider, when the newsletter is opened. As part of this retrieval, technical information such as details of the browser and your system, as well as your IP address and the time of the retrieval, are initially collected. This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. This analysis also includes determining whether and when the newsletters are opened and which links are clicked. The information is assigned to the individual newsletter recipients and stored in their profiles until deletion. The evaluations serve to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The measurement of opening and click rates and the storage of the measurement results in the user profiles and their further processing are based on the consent of the users. Unfortunately, it is not possible to separately revoke the performance measurement; in this case, the entire newsletter subscription must be canceled or objected to. In this case, the stored profile information will be deleted; legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR);
CleverReach: E-mail marketing platform; Service provider: CleverReach GmbH & Co. KG, //CRASH Building, Schafjückenweg 2, 26180 Rastede, Germany; Website: https://www.cleverreach.com/de; Privacy Policy: https://www.cleverreach.com/de/datenschutz/; Order processing contract: Concluded with provider.
Mailchimp: E-mail delivery and e-mail marketing platform; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Website: https://mailchimp.com; Privacy Policy: https://mailchimp.com/legal/; Data processing agreement: https://mailchimp.com/legal/; Basis for third-country transmission: Data Privacy Framework, standard contractual clauses (included in the data processing agreement); Further information: Special security measures: https://mailchimp.com/help/Mailchimp-european-data-transfers/.

Please delete the section on the newsletter if you do not send a newsletter. Otherwise, adjust the list of services and providers as well as the information on the contents of the newsletter and the performance measurement as needed.

Web analysis, monitoring and optimization

Web analysis (also known as “reach measurement”) is used to evaluate the flow of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what times our online offering or its functions or content are most frequently used or invite reuse. We can also identify which areas require optimization.

In addition to web analysis, we can also use test procedures to test and optimize different versions of our online offering or its components.

For these purposes, so-called user profiles can be created and stored in a file (so-called “cookie”) or similar procedures with the same purpose can be used. This information may include, for example, the content viewed, the websites visited and the elements and technical information used there, such as the browser and computer system used, as well as information on usage times. If users have consented to the collection of their location data, this may also be processed, depending on the provider.

The users’ IP addresses are also collected. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is stored in the context of web analysis, A/B testing and optimization, but pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on the legal basis: If we ask users for their consent to use the third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of Processing: Web Analytics (e.g. access statistics, recognition of returning visitors), Targeting (e.g. profiling based on interests and behavior, use of cookies), Conversion Tracking, Profiling (Creating user profiles).
Security measures: IP masking (pseudonymization of the IP address).
Legal basis: Consent (Art. 6 sec. 1 p. 1 lit. a. GDPR), Legitimate interests (Art. 6 sec. 1 p. 1 lit. f. GDPR).

Services and service providers used:

etracker: web analytics/reach measurement; service provider: etracker GmbH, Erste Brunnenstraße 1 20459 Hamburg, Germany; website: https://www.etracker. com; Privacy Policy: https://www.etracker.com/datenschutz/; Order Processing Contract: https://www.etracker.com/av-vertrag/.
Google Analytics: We use Google Analytics to measure and analyze the use of our online services on the basis of a pseudonymous user identification number. This identification number does not contain any unique data, such as names or e-mail addresses. It is used to assign analysis information to a terminal device in order to recognize which content users have accessed within one or more usage processes, which search terms they have used, which they have accessed again or with which they have interacted with our online offer. Likewise, the time of use and its duration are stored, as well as the sources of users who refer to our online offer and technical aspects of their end devices and browsers.
In doing so, pseudonymous profiles of users are created with information from the use of various devices, whereby cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics does provide broad geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, the IP address data is used solely for this geolocation data derivation before being immediately deleted. It is not logged, is not accessible, and is not used for any further purposes. When Google Analytics collects measurement data, all IP queries are carried out on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://policies.google.com/privacy; Data processing agreement: https://business.safety. google/adsprocessorterms/; Basis for third-country transfers: Data Privacy Framework (DPF); Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the Display of Advertisements: https://myadcenter.google.com/personalizationoff; Further information: https://business.safety.google/adsservices/ (types of processing and the processed data).
Google as recipient of consent: The consent given by users in the context of a consent dialog (also known as “cookie opt-in/consent”, ‘cookie banner’, etc.) serves several purposes. On the one hand, it helps us fulfill our obligation to obtain consent to store and read information on and from the user’s device (in accordance with ePrivacy guidelines). On the other hand, it covers the processing of users’ personal data in accordance with data protection requirements. In addition, this consent also applies to Google because the company is required by the Digital Markets Act to obtain consent for personalized services. We therefore share the status of the consent given by users with Google. Our consent management software informs Google whether consent has been given or not. The aim is to ensure that the consent given or not given by users is taken into account when using Google Analytics and when integrating functions and external services. This means that user consent and its revocation can be dynamically adjusted in our online offering within the framework of Google Analytics and other Google services, depending on the user’s selection; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: consent (Art. 6 sec. 1 p. 1 lit. a) GDPR); website: https://support.google.com/analytics/answer/9976101?hl=de; Privacy Policy: https://policies. google.com/privacy.
Google Tag Manager: Google Tag Manager is a solution that allows us to manage so-called website tags through a single interface and thus integrate other services into our online offering (please refer to further information in this data protection declaration). The Tag Manager itself (which implements the tags) is therefore not used to create user profiles or store cookies, for example. Google only sees the user’s IP address, which is necessary to execute the Google Tag Manager; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Order processing contract:
https://business.safety.google/adsprocessorterms; Basis for third-country transmission: Data Privacy Framework, Standard Contractual Clauses (https://business.safety.google/adsprocessorterms); Further information: https://privacy.google.com/businesses/adsservices (types of processing and the processed data).
Matomo (without cookies): Matomo is a privacy-friendly web analytics software that is used without cookies and that recognizes returning users with the help of a so-called “digital fingerprint” , which is stored anonymously and changed every 24 hours; the “digital fingerprint” records user movements within our online offering with the help of pseudonymized IP addresses in combination with user-side browser settings in such a way that it is not possible to draw conclusions about the identity of individual users. The user data collected in the context of using Matomo is processed only by us and is not shared with third parties; Website: https://matomo.org/.
Matomo: Matomo is a software used for the purposes of web analysis and reach measurement. As part of the use of Matomo, cookies are generated and stored on the user’s end device. The user data collected as part of the use of Matomo is only processed by us and is not shared with third parties. The cookies are stored for a maximum period of 13 months: https://matomo.org/faq/general/faq_146/; deletion of data: the cookies are stored for a maximum of 13 months.

Please delete the section on web analysis, monitoring and optimization if you do not use web analysis, monitoring and optimization tools on your website. Adjust the list of services and providers as needed.

Online marketing

We process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “content”) based on the potential interests of users and the measurement of its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedures are used, by means of which the information relevant to the user for the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data, this data can also be processed.

The IP addresses of users are also collected. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as email addresses or names) is stored as part of the online marketing process, but pseudonyms. This means that we, as well as the providers of the online marketing process, do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in cookies or by similar means. These cookies can later generally be read on other websites that use the same online marketing process, analyzed for content display purposes, and supplemented with additional data and stored on the server of the online marketing process provider.

In exceptional cases, clear data can be assigned to the profiles. This is the case, for example, if users are members of a social network that uses our online marketing process and the network links the user profiles with the aforementioned information. Please note that users can make additional agreements with the providers, e.g. by giving their consent during registration.

We only have access to summarized information about the success of our advertisements. However, we can use so-called conversion measurements to check which of our online marketing methods have led to a so-called conversion, i.e. to the conclusion of a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used are stored for a period of two years.

Notes on the legal basis: If we ask users for their consent to use third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or person).
Data subjects: Users (e.g. website visitors, users of online services), interested parties.
Purposes of Processing: Targeting (e.g. profiling based on interests and behavior, use of cookies), Remarketing, Conversion Tracking, Interest-based and behavioral marketing, Profiling (Creating user profiles), Conversion tracking (Measurement of the effectiveness of marketing activities), Web Analytics (e.g. access statistics, recognition of returning visitors), target group formation (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes).
Security measures: IP masking (pseudonymization of the IP address).
Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Opt-out: We refer you to the data protection notices of the respective providers and the opt-out options provided for the providers. If no explicit opt-out option has been provided, you have the option of disabling cookies in your browser settings. However, this may restrict the functions of our online services. We therefore recommend the following additional opt-out options, which are offered collectively for the respective areas: a) Europe: https://www.youronlinechoices.eu.
b) Canada: https://www.youradchoices.ca/choices.
c) USA: https://www.aboutads.info/choices.
d) Cross-regional: https://optout.aboutads.info.

Used services and service providers:

Meta pixel and target group formation (custom audiences): With the help of the meta pixel (or comparable functions for transmitting event data or contact information via interfaces in apps), the company Meta is able to determine the visitors to our online offering as a target group for the display of ads (so-called “meta ads”). Accordingly, we use the meta pixel to display the meta ads we have placed only to those users on Meta platforms and within the services of Meta’s partners (so-called “Audience Network” https://www.facebook. com/audiencenetwork/ ) who have also shown an interest in our online offering or who exhibit certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) that we transmit to Meta (so-called “Custom Audiences”). With the help of the meta pixel, we also want to ensure that our meta ads match the potential interest of users and are not perceived as annoying. With the help of the meta pixel, we can also track the effectiveness of the meta ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a meta ad (so-called “conversion measurement”); service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/legal/terms/dataprocessing; Basis for third-country transfers: Data Privacy Framework (DPF); Further information: User event data, i.e. behavioral and interest data, is processed for the purposes of targeted advertising and audience development based on the joint responsibility agreement (“Addendum for Controllers”, https://www.facebook.com/legal/controller_addendum). The joint controllership is limited to the collection and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular with regard to the transfer of data to the parent company Meta Platforms, Inc. in the USA (on the basis of the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
Google Ad Manager: We use the Google Ad Manager service to place ads on the Google advertising network (e.g. in search results, in videos, on websites, etc.). Google Ad Manager is characterized by displaying ads in real time based on users’ presumed interests. This allows us to display ads for our online services to users who may have a potential interest in our services or who have previously shown an interest, as well as to measure the success of the ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 sec. 1 sentence 1 lit. f) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Further information: Types of processing and processed data: https://business.safety.google/adsservices/; Data Processing Terms for Google Advertising Products: Information on the services Data Processing Terms between Controllers and Standard Contractual Clauses for Third Country Data Transfers: https://business.safety.google/adsprocessorterms.
Google Ads and conversion tracking: Online marketing procedures for the purpose of placing content and ads within the service provider’s advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. We also measure the conversion of the ads, i.e. whether users have interacted with the ads and used the advertised offers (so-called conversions). However, we only receive anonymous information and no personal information about individual users; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: consent (Art. 6 (1) 1 (a) GDPR), legitimate interests (Art. 6 (1) 1 (f) GDPR); website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Further information: Types of processing and processed data: https://business.safety.google/adsservices/; Data processing terms between controllers and standard contractual clauses for third-country data transfers: https://business.safety.google/adscontrollerterms.

Please delete the section on online marketing if you do not use online marketing tools on your website. Adjust the list of services and providers as needed. Please keep in mind that the use of marketing services on the website usually requires a cookie opt-in.

Presence on social networks (social media)

We maintain an online presence within social networks and, in this context, process user data in order to communicate with active users or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce user rights.

Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. The user profiles can in turn be used to place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users’ computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the opt-out options, please refer to the data protection declarations and information provided by the operators of the respective networks.

We would also like to point out that requests for information and the assertion of data subject rights can be most effectively asserted with the providers. Only the providers have access to the user data and can take appropriate measures and provide information directly. However, if you require assistance, please do not hesitate to contact us.

Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of Processing: contact requests and communication, tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).
Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Used services and service providers:

Instagram: social network, enables the sharing of photos and videos, commenting on and favoriting posts, sending messages, subscribing to profiles and pages; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO); Website: https://www.instagram. com; Privacy Policy: https://privacycenter.instagram.com/policy/; Basis for third-country transfers: Data Privacy Framework (DPF).
Facebook pages: Profiles within the Facebook social network – We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not further processing) of data from visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content that users view or interact with, or the actions they take (see “Things you and others have done and provided” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see “Device Information” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/). As explained in the Facebook Data Policy under “How do we use this information?”, Facebook also collects and uses information to provide analytics services, known as “Page Insights”, to page administrators so that they can understand how people interact with their pages and the content associated with them. We have entered into a special agreement with Facebook (“Information on Page Insights”, https://www.facebook.com/legal/terms/page_controller_addendum), which specifically governs the security measures that Facebook must observe and in which Facebook has agreed to fulfill the rights of data subjects (i.e. users can, for example, address requests for information or deletion directly to Facebook). The rights of users (in particular, the right to information, deletion, objection and the right to appeal to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information on Page Insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data). The joint responsibility is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular with regard to the transfer of data to the parent company Meta Platforms, Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) DSGVO); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/; Basis for third-country transfers: Data Privacy Framework (DPF).
LinkedIn: Social network – We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not further processing) of data from visitors that is collected for the purpose of creating “Page Insights” (statistics) for our LinkedIn profiles.
This data includes information on the types of content that users view or interact with, or the actions they take, as well as information on the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data) and information from the user’s profile, such as job function, country, industry, hierarchy level, company size and employment status. Information on data protection in relation to the processing of user data by LinkedIn can be found in LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy. We have entered into a special agreement with LinkedIn Ireland (“Page Insights Joint Controller Addendum (the ‘Addendum’”, https://www.facebook. com/legal/terms/data_security_terms) and with regard to processing in the United States on the basis of standard contractual clauses (“Facebook EU Data Transfer Addendum, “). The rights of users (in particular with regard to information, deletion, objection and complaints to the relevant supervisory authority) are not restricted by the agreements with Facebook; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/; Basis for third-country transfers: Data Privacy Framework (DPF).
Google Fonts (obtained from Google server): Obtaining fonts (and symbols) for the purpose of technically secure, maintenance-free and efficient use of fonts and symbols with regard to up-to-dateness and loading times, their uniform presentation and consideration of possible license restrictions. The IP address of the user is communicated to the provider of the fonts so that the fonts can be made available in the user’s browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted, which are necessary for the provision of the fonts depending on the devices used and the technical environment. This data may be processed on a server of the font provider in the United States. When you visit our online offering, the user’s browser sends its HTTP request to the Google Fonts Web API (i.e., a software interface for retrieving fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) of Google Fonts and then the fonts specified in the CCS. These HTTP requests include (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server and (3) the HTTP headers, including the user agent that describes the browser and operating system versions of the website visitors, as well as the reference URL (i.e. the website on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and are not analyzed. The Google Fonts Web API logs details of HTTP requests (requested URL, user agent and referrer URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wishes to load fonts. This data is logged so that Google can determine how often a particular font family is requested. The Google Fonts Web API requires the user agent to customize the font that is generated for each browser type. The user agent is primarily logged for debugging and used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts “Analytics” page. Finally, the reference URL is logged so that the data can be used to maintain production and generate an aggregated report on the top integrations based on the number of font requests. According to Google, it does not use any of the information collected by Google Fonts to create profiles of end users or to display targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate Interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Further information: https://developers.google.com/fonts/faq/privacy?hl=de.
Google Maps: We integrate maps from the Google Maps service provided by Google. The data processed may include, in particular, users’ IP addresses and location data; service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) DSGVO); website: https://mapsplatform.google.com/; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF).
YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 sec. 1 p. 1 lit. a) GDPR); Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff.
Vimeo video player: Integration of a video player; Service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Legal basis: Legitimate interests (Art. 6 sec. 1 sentence 1 lit. f) GDPR); Website: ; Privacy Policy: https://vimeo.com/privacy; Data Processing Agreement: https://vimeo. com/enterpriseterms/dpa; Basis for third-country transfers: Standard Contractual Clauses (https://vimeo.com/enterpriseterms/dpa).

Please delete the passage on plugins and embedded functions and content if you do not use any plugins or embedded functions or content on your website. Otherwise, amend the list of services and providers as required.

Deletion of data

The data processed by us will be deleted in accordance with legal requirements as soon as the permissions granted for processing are revoked or other permissions cease to apply (e.g. if the purpose for processing this data no longer applies or if it is not required for the purpose).

If the data is not deleted because it is required for other and legally permissible purposes, its processing will be limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or that must be stored to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be found in the individual data protection notices in this data protection declaration.

Amendments and updates to the data protection declaration

We kindly request that you regularly review the content of our data protection declaration. We will amend the data protection declaration as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require any action on your part (e.g. consent) or any other individual notification.

If we provide addresses and contact information for companies and organizations in this data protection declaration, please note that the addresses may change over time and please check the information before contacting us.

Rights of the data subjects

As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 of the GDPR:

Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. Where personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
Right to revoke consent: You have the right to revoke consent at any time.
Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data, as well as further information and a copy of the data in accordance with legal requirements.
Right to rectification: You have the right, in accordance with the law, to request the completion of data concerning you or the rectification of inaccurate data concerning you.
Right to erasure and restriction of processing: You have the right, in accordance with the law, to demand that data concerning you be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the law.
Right to data portability: You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format or to demand its transmission to another controller.
Complaints to the supervisory authority: You also have the right, in accordance with the law, to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.

Definitions of terms

This section provides an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and defined in Art. 4 GDPR in particular. The legal definitions are binding. The following explanations, on the other hand, are intended primarily to aid understanding. The terms are sorted in alphabetical order.

Conversion tracking: “Conversion tracking” refers to a procedure that can be used to determine the effectiveness of marketing measures. To do this, a cookie is usually stored on the user’s device within the websites on which the marketing measures take place, and then retrieved again on the target website. For example, we can use this to determine whether the ads we placed on other websites were successful).
Credit checks: Automated decisions are based on automatic data processing without human intervention (e.g. in the case of an automatic rejection of a purchase on account, an online loan application or an online application process without any human intervention. Such automated decisions are only permissible under Art. 22 GDPR if the data subjects consent to them, if they are necessary for the performance of a contract or if national laws permit such decisions.
Cross-Device Tracking: Cross-Device Tracking is a form of tracking in which behavioral and interest information of users is collected across devices in so-called profiles by assigning an online identifier to the users. This allows user information to be analyzed for marketing purposes regardless of the browsers or devices used (e.g. cell phones or desktop computers). With most providers, the online identifier is not linked to clear data such as names, postal addresses or e-mail addresses.
IP masking: IP masking is a method by which the last octet, i.e. the last two numbers of an IP address, are deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing procedures, particularly in online

marketing

Interest-based and behavioral marketing: We speak of interest-based and/or behavioral marketing when potential user interest in ads and other content is predetermined as accurately as possible. This is done on the basis of information about their previous behavior (e.g. visiting and spending time on certain websites, purchasing behavior or interaction with other users), which is stored in a so-called profile. As a rule, cookies are used for these purposes.
Conversion tracking: Conversion tracking is a process used to determine the effectiveness of marketing measures. To do this, a cookie is usually stored on the user’s device within the websites on which the marketing measures take place and then retrieved again on the target website. For example, this enables us to track whether the ads we have placed on other websites have been successful.
Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Profiling: Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person (depending on the type of profiling, this includes information concerning age, gender, location data and movement data, interaction with websites and their content, purchasing behavior, social interactions with other people) to analyze, evaluate or predict (e.g. interests in certain content or products, clicking behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and may include the behavior or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, website owners can, for example, see at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for reach analysis in order to recognize returning visitors and thus obtain more precise analyses of the use of an online offer.
Remarketing: The terms “remarketing” or “retargeting” are used, for example, when it is noted for advertising purposes which products a user on a website was interested in, in order to remind the user of these products on other websites, e.g. in advertisements.
Location data: Location data is generated when a mobile device (or another device with the technical capability to determine a location) connects to a radio cell, a WLAN or similar technical intermediaries and functions to determine a location. Location data is used to indicate the geographically identifiable position on earth of the respective device. Location data can be used, for example, to display map functions or other location-dependent information.
Tracking: Tracking is when the behavior of users can be traced across several online offers. As a rule, behavioral and interest information is stored in cookies or on the servers of the tracking technology providers with regard to the online offers used (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.
Controller: The “controller” is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
Processing: “Processing” means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and covers practically all data handling, including collection, analysis, storage, transmission and deletion.
Target group formation: We speak of target group formation (or “custom audiences”) when target groups are defined for advertising purposes, e.g. the display of advertisements. For example, based on a user’s interest in certain products or topics on the internet, it can be concluded that this user is interested in advertisements for similar products or the online shop where they viewed the products. The term “lookalike audiences” (or similar target groups) is used when the content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were formed. As a rule, cookies and web beacons are used to create custom audiences and lookalike audiences.

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